C.P. Company began as a style idea that lived on its own terms, outside the fashion mainstream. Osti often developed fabrics – meticulously studied over long periods of time – where textile specialists scratched their heads to create something that sprang from his imagination. The enduring appeal of the brand he founded rests on a premise that led to such an innovative exploration: to view fashion as an industrial and artisanal process. Freed from the dominant codes of office wear and couture, the brand has created a sense of community for men and women who want more than just to look like they fit in. There`s too little room to do C.P. Company full justice here, but if you want to get a good idea of its enduring appeal, a monster book called C.P. Company 971-021 is available from cpcompany.com. It features a number of longtime CP fans, including a few famous faces here and there. In 1983, Osti sold his shares for the company, but remained chief designer of all fashion lines. He wanted to focus more on clothing design and leave the commercial side to others.
Design is an important factor in fashionable clothes, another is the material of each piece. Massimo Osti was known for developing unconventional material treatments, experimental dyeing techniques and innovative fabrics. It all started with truck tarpaulins, experiments with canvas and nylon, various stone washing techniques and the discovery of a reversible two-tone fabric he called “Tela Stella”. The new materials he created were far ahead of their time and are protected by countless patents. An ultra-thin rubber layer on cotton, linen for waterproofing, heat-treated color-changing fabric with quartz and steel wires or glass particles in the fabric, to name just a few material innovations from C.P. Company and its designer. Despite the huge success of the brand, introverted osti preferred to stay in the background. He wanted the functionality, aesthetics and innovation of his creations to be at the forefront and for the target audience to be more attracted to the products than to the designer behind them. He never saw himself as a fashion designer, but rather as a product designer influenced by industries that were not his own, such as aerospace or medical technology. Massimo Osti also brings new life to the dyeing of clothes.
As early as the early 1970s, he and his team developed a process in which the garment is dyed as a monochrome piece finished only in the last step of the process. The process as such was not a new invention, the perfection and especially the fact that the clothes were made of different materials make this dyeing technique of the company C.P. something special. It was possible to produce a better color intensity and different materials absorbed color differently, resulting in optical gradations. In addition, the material property of the fabric is improved. The origin of this piece of dyeing is quite banal and ingenious at the same time. C.P. Company was able to purchase simple fabrics that could be dyed in any shade imaginable, saving the purchase of many fabrics of different colors. Osti was also familiar with the practice of dyeing old faded fabrics and he also used this method to achieve a wrinkled used look and thus another visual highlight. LS Technology is one of C.P.
Company`s largest assets. We have our own trinovation laboratory in Italy, where we develop and test new tissues and treatments. Clothing dyeing technology is part of what makes us who we are as a brand. Massimo Osti invented clothing dyeing at C.P. Company. We are able to color any color on earth, and the emotion of our coloring is a pillar of the exclusivity and uniqueness of the C.P. We love the idea of being chefs in a colorful kitchen, where we constantly challenge ourselves to create something new and unique. One of Osti`s most iconic and enduring designs for CP is the Mille Miglia jacket, a short parka inspired and named by the annual classic and often deadly sports car race on Italy`s backbone. It comes with bezels built into the detachable cover and a window on the left sleeve so you can read your watch as you ride without having to remove the sleeve. The all-natural material consists of the world`s leading performance fiber and is a good example of C.P. Company`s fabric innovation. Valves, one of the most technical materials in the world, were introduced during World War II to protect pilots who risked being stranded in the Atlantic Ocean.
It is made by weaving together as many twisted fibers as possible to form a self-sealing shell, making it a warm but impenetrable waterproof fabric that had vital properties for fallen pilots. Since humans spin flax into yarn, we grind plants and dig up roots to make our clothes more colorful. Today, color is easy to obtain: most fabrics are pre-dyed. But for some, like Mossimo Osti from Bologna, Italy, these uniform fabrics and limited color palettes simply don`t have the same thing. Soul. So he developed his own method, which allowed him to make beautiful pieces in any color of the rainbow: the dyeing of clothes. The series is not only made from proven production, but also one of C.P. Company`s most portable. The icons from the extensive outerwear catalog are now available in gauze white and allover black, meaning they will stand the test of time. This is a recurring theme when talking to people about C.P. Company.
“There was this magenta Watch Viewer jacket from two or three years ago that almost looked like pancake paper,” says Daniel Sandison, co-founder and editor-in-chief of Mundial, the football culture magazine and formerly of Hypebeast. “It was pink when everyone was wearing a black Stone Island jacket. But I love this jacket because you looked like a Paninaro in Milan in 1982. “They shouldn`t [Gore-Tex dress color],” Harvey says. “But,” Grigoletti says, “when everyone in the company saw the play, they said it was 100% C.P. Company, but not in a nostalgic way.” It`s deeply C.P. Company, because it takes clothing dyeing to a new extreme – “super technology,” says Pungetti. New iterations of the Mille Jacket, as it`s now called, arrive every season at C.P., now with Osti`s son, Lorenzo, at the helm. They come with subtle changes to design, and despite constant innovations in manufacturing, they feel almost out of time – and certainly outside the ebb and flow of trends.
A smart way to measure the brand`s lasting relevance is to search eBay for vintage Mille Miglia jackets where old ones look as fresh as new ones. In 1974, commercial graphic designer Massimo Osti founded Chester Perry. Already in the late 60s, he began to finish various casual clothes with different techniques, before founding his own company in the mid-70s. The name is derived from a comic book in which the protagonist Bristow works in a factory called Chester Perry. Due to the similarity of the name to Fred Perry and Chester Barrie, a British tailor, the name was changed to C.P. Company in 1978. In the early 80s, two more fashion lines, Boneville and Stone Island, were added to the brand portfolio. Since its founding in 1971, C.P. The company has grown from a young brand to one of the biggest players in fashion. With a strong focus on the functionality of vintage military equipment, workwear and sportswear, Italian designer Massimo Osti`s brand has gained an iconic audience, including former Oasis frontman Noel Gallagher, a diehard fan of the brand`s instantly recognizable dyed outerwear. And this year, C.P.
Company celebrates its 50th anniversary. In 2015, the company`s intellectual property was purchased by Hong Kong clothing group Tristate Holdings Limited (SEHK: 458). [9] In 1973, just two years after the brand was founded, Osti revolutionized garment dyeing, a process in which garments are made from raw, undyed fabrics and then dyed. What Osti and C.P. Company, was the application of the garment dyeing process to pieces made of multiple fabrics and textiles that created rich and diverse color palettes that would develop an impressive patina as they aged. In 1981, P.C. The company was the first to dye synthetic fabrics as opposed to natural fabrics – a process that Stone Island would later trademark. But in its roots, dyeing clothes is synonymous with C.P. Company. Although it is a fake. “Personally,” Harvey says, “I don`t know where the archives are right now.” Instead, behind it are the upcoming collections: fabric patterns and patterns that underpin the brand`s future. Born out of an obvious functional necessity, urban sportswear is getting a boost this season with the arrival of a rampant technological revolution in Gen Z.
This fall-winter season, P.C. The company uses and operates in its own way. Founded in Italy in 1971 by Massimo Osti, the revolutionary designer who is now considered the “godfather of urban sportswear” (who is also the founder of Stone Island), C.P. Company jackets have become a statement of menswear worldwide. Since their first iterations, “Goggles” and “Lens” pieces have been recurring features on coats, tops and accessories season after season, helping to make C.P. Company synonymous with cool counterculture in Europe and abroad. Each season, C.P. Company draws on its proven archive of innovative and iconic pieces to create a unique outdoor wardrobe. This season`s inspiration is inspired by a dystopian future, offering designs that blend the past with the present and future, continuing to show the brand`s evolution in experimenting with clothing colors.
